The Adpocalypse, a Portmanteau of "Ad" and "Apocalypse", is an alleged Demonetisation of YouTube-Content "with controversial subject matter, video games, gun reviewers and historians, as nervous advertisers pause their ad campaigns while YouTube scrambles for a solution", to quote "Forbes" Contributor Erik Kain. Erik says that some YouTubers have turned to Patreon, while others have found that YouTube Red is able to make up for their Loss of Revenue from the "Adpocalypse".
"Forbes" Contributor Erik Kain says that the "Adpocalypse" has its Roots in:
- Hezbollah's Monetisation of Videos that he alleges promoted Terrorism.
- PewDiePie's Video, which he later apologised for, where he paid Men to hold Signs saying "Death to all Jews".
Complaints from the Right
Rightists Henrik Palmgren and James Allsup have used the Term "Apocalypse" in a Discussion in which they claimed the Right was being unfairly targeted by privately owned Companies in Ways that result in a Loss of Revenue or Publicity.
Complaints from the Left
In April 2017, the liberal, progressive Talk-Show-Host David Pakman was reported to have had such a severe Drop in Ad-Revenue that he had to set up a Crowdfunding-Page as a supplementary Source of Income.
Unclear Rules on YouTube?
"The New York Times" alleges that in March 2017, there were Changes signaling "that YouTube’s ad rules had become even stricter and less clear". Ethan Klein of YouTube-Channel h3h3Productions has said: "It's getting so bad that you can’t even speak your mind or be honest without fear of losing money and being not 'brand-friendly'".
Response from YouTube
According to "The New York Times", "Jamie Byrne, director of creators and enterprise at YouTube, said that concerned companies had requested tougher controls to keep their ad dollars flowing."
- Erik Kain (18 September 2017). "YouTube Wants Content Creators To Appeal Demonetization, But It's Not Always That Easy". forbes.com. Retrieved 28 October 2017.
- Garette Sloane (6 April 2017). "NEW YOUTUBE RULES RESTRICT ADS TO VETTED CHANNELS AS PEWDIEPIE DECLARES THE 'ADPOCALYPSE'". adage.com. Published 15 April 2017. Retrieved 28 October 2017.
- "THE DELETED PEPSI AD". PewDiePie YouTube Channel. Published 15 April 2017. Retrieved 28 October 2017.
- YouTube Censorship Surge with Jared Taylor & James Allsup". 1:08. Red Ice TV YouTube Channel. Streamed live 24 October 2017. Retrieved 28 October 2017.
- YouTube Censorship Surge with Jared Taylor & James Allsup". 10:00. Red Ice TV YouTube Channel. Streamed live 24 October 2017. Retrieved 28 October 2017.
- Amanda Hess (17 April 2017)."How YouTube’s Shifting Algorithms Hurt Independent Media". nytimes.com. Retrieved 28 October 2017.
- G. Michael Dobbs (10 May 2010). "Noho radio personality gaining audience nationwide". thereminder.com. Retrieved 28 October 2017.